MACKAGE
We redefined queer identity through a collaborative editorial with Curtis Cassell from QUEERA, presenting a collection of three reimagined MACKAGE pieces that celebrate diversity and empowerment with dynamic imagery.
SERVICES:
ART DIRECTION
SEE IT LIVE:
THE BIG IDEA
The ask was to celebrate pride through a collaborative editorial, avoiding rainbow clichés and embracing authenticity.
We built the idea around a collection of reimagined MACKAGE pieces, aligning the brand with queer designer Curtis Cassell.
Each piece was captured with detail shots and bold lighting, complemented by behind-the-scenes cuts. To highlight the power of expression, we showcased each model on a pedestal.
