VIXEN VALUT
A pop-up exhibition in collaboration with Helena Magdalena showcasing past and present works, featuring an exclusive auction for guests.
MEDIUM:
CREATIVE DIRECTION
PHOTOGRAPHY
DESIGN
THE BIG IDEA
The idea for Vixen Vault was born from the shared desire between Helena and I to make art accessible to our community.
The exhibition came to life as a celebration of our work together, featuring exclusive archived photographs, Helena’s signature pieces (as seen in the images), and a subversive burlesque performance at her very own boutique.
We reimagined the space with a chainmail chandelier crafted from a clothing rack, reflecting the signature chainmail accents in her garments. Spotlights highlighted each piece, and black velvet curtains enhanced the intimacy of the atmosphere, creating an immersive experience.
THE CHERRY ON TOP
The bidding extension aimed to make my art accessible by starting bids at $50 for prints usually priced at $1-2K.
Using a private link for digital bidding, we revolutionized the process making it accessible and approachable.
This not only widened access to the art, but also created an opportunity to give more people the experience of investing in art.
RELEASED
Virtually, June 2024
As a private link shared exclusively to guests and subscribers
